marketing in a downturn
Research shows that companies that continue to invest in marketing are far more likely to survive an economic downturn. Key to this success is the ability to maximise revenue from existing customers as well as the foresight to develop strategic partnerships to target new customers.
All marketing activities need to be targeted, cost-effective and results driven.
maximise customer value
Retaining your existing customers and maximising revenue from your customer base is vital in an economic downturn.
Effective management of your customer data along with creating relevant, engaging and timely Direct Marketing activities can unlock vital revenue. The ability to craft effective messaging is also key to the success of all promotional activity.
attracting new customers
Lean times can be a unique opportunity to lure customers away from competitors. A high impact and targeted promotion can be an enticing ‘carrot’ for otherwise loyal customers. Promotional activity can be even more effective when competitors have downsized their own marketing efforts.
Affinity marketing is another strategic approach for attracting new customers. It involves developing promotional partnerships with like-minded, non-competitive brands. The primary value of such an alignment is the ability to cost-effectively access a new and compatible customer base.
We will deliver a marketing solution to meet your specific requirements and business goals. Contact us now by phone at +64(0)9 445 6560 or Email.
Marketing services
- Direct Marketing results
- Cost effective Email Marketing
- Effective Sales Communication
- Successful Campaigns
the blog
- Direct Mail - creative vs data
- SME campaign planning
- Creating effective brochures
- What is your proposition?
- Get your message right
- Eye tracking shapes marketing
- Producing effective copy
- Choosing Email or Direct Mail?