the direct mail advantage
We provide the capability to target your customers at home or at work when and where they’re at their most receptive to your message. Utilise the core strength of Direct Mail and its ability to build customer relationships by communicating professional, comprehensive or premium messages.
While you may not have a prospective customers email address you often have their physical mail address which makes Direct Mail the ideal form of Direct Marketing. The key to a successful Direct Mail campaign comes from sound planning, a well crafted message and accurate customer data.
10 reasons for using direct mail
Flexible & creative
-You know that they will receive the message
-Can be addressed to an individual
-Mail is tangible and can be multi sensory
-Content can be designed specifically for a type of customer
-You can focus on a selected group of customers
-Mail can offer a range of creative engaging design options
-You can established how many households received the message
-Everyone has a mail box
-The reader can carry it with them
-Mail is compatible with other forms of marketing activity
make a bigger impact
Choosing the right mail type
The choice of which mail marketing format is right for you is dependent on the level of customer data you hold and how you want your customer to receive the mailer.
Direct Mail, is an effective form of personal communication when you have access to customer or prospective customer names and addresses. This mail is usually delivered by a NZ Postie.
Unaddressed Mail, is appropriate for targeting postal areas that fit your potential customer’s demographic profile when you don't have the specific names. These mailings can have the same engaging content and design as personalised mail and are also delivered by a NZ Postie.
Mail Drops, are a cost effective way of getting your flyer or brochure delivered to a geographic postal area. This method of communication is often used for promotional advertising and is delivered by a flyer delivery company with other promotional material.
We will develop a Direct Mail campaign for your business that is engaging and delivers results. Contact us now by phone at +64(0)9 445 6560 or Email.
- NewsBridge Newsletters
- Direct Marketing results
- Cost effective Email Marketing
- Effective Sales Communication
- Successful Campaigns
- Direct Mail - creative vs data
- SME campaign planning
- Creating effective brochures
- What is your proposition?
- Get your message right
- Eye tracking shapes marketing
- Producing effective copy
- Choosing Email or Direct Mail?